Samantha Xu

I hold a Master’s degree in Immunology from the Shanghai Institute of Bioscience, part of the Chinese Academy of Sciences. With over a decade of experience in application, sales, and marketing across the APAC region, I have successfully introduced new brands to local markets and played a key role in their growth.

I joined CrestOptics in 2024 as APAC Business Development Manager and I oversee strategic expansion in China, Japan, and Singapore, leveraging my deep market knowledge to drive business success.

Passionate about bringing CrestOptics to Chinese Market, I am committed to advancing innovation and fostering strong partnerships in the region.